Insights are one of the most exciting things we do. We love data. We love taking qualitative patterns and producing quantitative reports that help you make decisions about your business.
If you’ve ever heard the saying, “Everything you do on the Internet, stays on the Internet,” That’s the world we play in and love. We can look at non-verbal, non-written cues to help you understand how customers interact with your brand:
- Why did they come to your website?
- How did they get there?
- What engaged them?
- Did they find what they were looking for?
- What did not engage them? When they left your site, why did they leave?
- What determined whether or not they contributed to your bottom line?
- And many more questions.
Your online presence, whether a website, social platform, advertisement, etc, IS NOT something that a marketer can “set and forget.” All of these mediums must be managed and evaluated for performance. Otherwise, you are leaving money on the table.
Our insights will ensure that our services are a value-add for your company. We are not a vendor providing a service for a fee. We are a strategic partner in the success of your company.
You can track all online traffic?
Yes, but it goes beyond that. We can track nearly every call to action your customer follows. Whether it’s a click, phone call, landing page, or email. The only call to action we cannot track is direct traffic to your homepage, but we will know whether or not they are visiting for the first time or returning.