SATORImedia believes customers are the most important asset in any business model. Our marketing strategies and techniques focus on the customer to attract and sustain long lasting relationships. That relationship is key to any businesses’ success.
We offer cross channel marketing services that not only attract visitors, but also assist you, the business owner, in making future decisions. Don’t just think about attracting customers today. Plan for tomorrow by ensuring your brand is listening to the conversations already taking place.
Inbound Marketing is a relatively new buzzword that utilizes a mixture of all online marketing techniques to attract customers to a brand. Regardless of the online platform, it’s all about discoverability. Once discovered, a strategy needs to be in place to nurture leads (both new and existing) and offer a reason for customers to not only return but more importantly, engage. Engagement is the key to creating life-long, loyal customers.
People are talking about it because it is effective, and we (marketers) are tired of people calling all online marketing “social media.”
Most companies need our help simply because they hold a field of dreams attitude about the internet: “If you build it, they will come.”
When it comes to your website, we utilize Search Engine Optimization (SEO) to make sure your potential (and existing) customers discover your brand. SEO is the art and science of optimizing websites for discoverability while growing an authoritative web presence to project strong relevance with target search phrases. SATORImedia helps our clients to audit, implement, measure, and refine their SEO efforts to maximize effectiveness.
It’s important to realize that everything you do online can affect your SEO.
Social media is the marketing term that most likely brought you to our website. It’s a powerful communication tool and has redefined the marketing game. With our knowledge of digital principles, business savvy, and a little creativity mixed in, we can help you build a strong presence on any platform to foster your community of buyers.
Companies once fell victim to their ego believing they were influencing, or even converting, markets to purchase their products or services. In reality, they were providing for buyers who possessed the same world view. The more they connected with consumers on the same world view, the more they sold. The same holds true today. We’re just aware of it now.
For example, we have told the same story a number of ways about our world view: We believe that markets can be disrupted through technology. We also believe that people buy from people they like, and they like the people they know. Social media is disruptive within the marketplace because it allows companies to personally share in their community’s world view rather than projecting a one-way message. Corporations are legal individuals, and now social media allows us to act like it.
Now, if you think the above statement is wonderful you will want to partner with us. If you think it’s bullshit, you’ll move right along… The choice is yours, and you’ve probably already made your decision.
As much as we would like to think traditional media is dead, it is still a viable advertising method for attracting attention. These ads work simultaneously with online assets to manage the buying patterns of your potential customers. Traditional ads possess a message and a call to action. That call to action must be succinct with online assets to ensure success. SATORImedia will assist in the creation of the campaign and track its performance across channels.
When you run marketing campaigns, our job is to make sure the attracted customers stick around. Whether it’s to buy a product, learn about your business,, or help tell your story— if they aren’t doing one of those things, we will learn from them and try again tomorrow. Each day we will grow smarter about your business.
When we agree to partner in your marketing efforts, we become your company. We are individuals choosing to engage in your community. We believe that everything we do can create lifelong customers. That’s why we’re in it. We love empowering individuals with the resources afforded by the companies they love. Your business becomes our business, and we are committed to fostering sustainable businesses. That being said, if we don’t like what you’re doing, we’re not willing to help.